Alexandre Degani Cantoni

Outras informações:
- Financial planning (US$ 1,2Mi/year) - Project management - Data mining, market research, business scenario analysis (SWOT, BCG Matrix, and GE Matrix) - Requirements organization and documentation received from digital marketing strategists from US and Germany - Clients expectations management, contracts aspects negotiation, contract management to generate more value to clients through relationships and deliveries - IBM.com Innovation Committee institutional campaign planning and execution - People development and coordination - Coordination of the first global project in web production services for the Global Web Production Services department Results: - Designation to new (larger and priority) projects which demanded high level skills in different areas such as communication, negotiation, relationship and project management and planning - Deliveries made on time, under budget, Satisfaction Metric above the expected (98%) in the program of projects I managed, and more involvement from the collaborators - IBM.com Innovation Committee had promoted its brand with 92% for Opt-In Metric. Audience with IBM managers, executives and directors - Provided services quality enhanced and rework costs decreased by 22%

Outras informações:
- Relationship system interface development - Marketing communication campaign implemented to large organizations: Deca, Duratex, Editora Lumière, Etna, Portobello e Saccaro - Digital marketing material created for sales promotion at Etna - Portobello's new relationship portal developed to sales promotion and clients retention / fidelity Results: - Relationship portal development integrated to the franchise ERP system to provide "bonus" for clients and architects (influencing at consumer behavior, more precisely at buying process) - Promotional and institutional digital material created for large events, such as ?Deca - Um sonho de Banheiro? e ?Road Show Deca?. 92,8% of the invitees were present at the event facility. Increase of 8% in Sales in 1 month period after the event

Outras informações:
- Launch Campaign: planning, implementation and measurement of its results for the internet connection free service provider - Promotional campaign ran without substantial financial resources and executed through partnerships started from zero - Market research to identify products and aspects that impact the audience - Information suppliers prospecting work to identify and establish partnerships for portal e-nurturing Results: - Increase of the Key Performance Indicators (KPIs) 28% in page views and 5% in the consume of free service internet - Significant partnerships created without financial resources with solid corporations, such as Mormaii, Nakombi, Curtlo