Diane de Miranda Coelho Pinto Borland

Outras informações:
Worked directly with UBM Brazil CEO to launch innovapack South America (Event focused on design, trends and innovation for food & beverage packaging); Developed quantitative and qualitative researches to understand food industries packaging buying process; Negotiation and management of key strategic partnerships with the relevant industry trade associations; Production of reports to contribute to CEO decisions; Business plan development; Database acquisition strategy; Project scope, goals and deliverables in collaboration with Marketing and Sales directors; Planned, developed and executed the event launch revenue strategy; Planned, developed and executed the marketing plan; Provided institutional presentations on business shows, technical courses, awards and other events; P&L responsability and growth management strategy; Results reporting, action plan development and presentation to stakeholders; Interfaces with Sales, Marketing, Business Intelligence, Operations, Finances and HR departments;

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The project was related to market penetration. My data analysis allowed the company to identify a new segment, understand their potential customer and target them directly.

Outras informações:
Market Research, Identifying content opportunities, Inviting relevant speakers Looking after the whole events process from the proposal to the evaluation; Strategic planning according to the brief for the event and determining its category; Coordinating Marketing and Communication Events Projects; Analyzing, contracting, training and coordinating suppliers during the whole events process; Contact with sponsors; Controlling the event budget with suppliers and companies finance departments; Evaluating and contacting the suppliers, sponsors and invitees; Main Events: 1 Forum de Responsabilidade Produtiva na Cadeia Alimentícia - http://www.abia.org.br/rpca2009, 2 Congresso Internacional de Food Service ? ABIA 2010 - http://www.abia.org.br/cfs2009 , 1 Workshop de Alimentos Funcionais, Treinamento de Rotulagem de Alimentos;

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Studied customer behaviour, identified opportunities and promoted the right offers where appropriate and maximized each and every sales opportunity; Conduct site inspections and attend meetings with clients promoting the hotel; Ensure client receives a detailed Event Order in advance of their event; Communicate this information to all operational departments; Receive feedback from the client and resolve any client disputes and complaints. Feedback all comments to relevant Park Plaza Personnel; Ensure accounting procedures are adhered to at all times; Ensure that communication between all relevant parties, related to the appropriate event is maximized and conducted in a professional manner; Duty Manager Shift was part of my responsibility at PPN I have had some excellent proved sales results with converting enquiries into confirmed businesses which are key contribution towards achieving budgets; I have great scores, such as 100% on the Service Evaluation System

Outras informações:
* Customer Behaviour * Strategic Marketing * Marketing Communications * Digital Marketing Strategy