Gustavo Rombenso Sayago Soares

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Dotdash is an incredible wayfinding studio in Brisbane, Australia. Few people, high productivity and an amazing power to attract socially relevant projects make it quite unique on a global context. After being selected for the Project and Design Lead role I had the chance to spend 6 weeks with them. In the end, we were not a good match, but I will enthusiastically keep on following their great work.

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At ICON I had the opportunity to participate as senior manager in two important projects for Rio de Janeiro: the city dressing and wayfinding during the World Cup and the city-wide wayfinding system for pedestrians (ongoing). Due to the relevance and scope of these projects, I was able to collaborate with high caliber professionals. Circumstances were then favorable to learn significant new skills in management and design ? not to mention a marked improvement on skills I already had. As part of the senior management team I attended client briefings, helped in planing and structuring new projects and pitches, produced and delivered presentations, managed simultaneous projects and worked consultatively for Metrô Rio, Rio2016 and Rio Galeão International Airport commissions.

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? Assembled and managed the team that designed the new text font for Veja, Brazil's leading weekly news magazine ? Developed several content workflows and database publishing solutions for projects like ARTRIO's catalogue, MEDGrupo's workbooks, Vida Simples Magazine among others

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Dimaquina was a small yet high profile studio offering services on design thinking and branding. There I had the opportunity to work with and learn from leading designers in challenging projects for clients like Coca-Cola and the World Wide Web Foundation. We got very involved in the startup scene and developed various self-initiated projects which provided perfect ground to develop skills in business modeling.

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Back in 2011 I was invited by Rio 2016 OC to help them commission a proprietary typeface for the Games. For this project I mapped the most suitable suppliers, developed the briefing, acted as a technical interface between the Committee's goals and the supplier?s responses throughout the whole process and delivered internal presentations to raise awareness on the importance of such an investment. The typeface has been designed by Dalton Maag.

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? Responsible for setting the initial editorial design guidelines for Rio2016 ? Senior designer for the EBX Group signage system ? Consultant on type design and typography for several other branding projects

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First tap into entrepreneurship, Nossa Bossa Design was a two-partner design firm specialized in editorial design. Most notable projects: Plato Dialogues Bilingual Greek-Portuguese Edition, USP Management Report and Supertech, a special edition on technology for Superinteressante. Projects for National Geographic, Runner's World, Editora Abril, Editora Globo, USP and EdUFPA.

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? Art editor for the special editions unit. Designed two four-volume publications on the History of Rock and several custom publication proposals. ? Redesign, art direction and design management of 6 issues of Bizz Music Magazine.