Filipe Souza Fernandes

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I founded Choco la Design which have 100k unique visitors/month. It's a collaborative blog about design, where me and my contributors help people in academic research and as a references for they work.

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Responsible for the creation and development of landing pages, infographics and all kind of media.

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Responsible for refactoring the front-end of all internal Ministry of Health applications. The focus of my work is to increase the performance of the applications in client side, definition of modular architecture, implementation preprocessor, define code standards and automate tasks.

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During the consulting sessions, we get the identity and essence of your brand, what differentiates you from other market professionals. With this, you will define which direction should guide your career. Cheshire told to Alice: "If you do not know where to go, then no matter what path to take." Therefore, we are adrift, depending on luck and chance of some external factor to give that shift in our career. Or worse, we are at the mercy of other people define our brand and the course of our career. The focus is to reduce the maximum cognitive dissonance of our brand. In other words, we need to minimize the distance between what our brand really is of the vision that other people have. Cognitive dissonance is the gap between what our brand really is the vision that other people have it. Companies are nothing more than the realization of an idea, something that a person believes. Every company has its ideals, its proposal that it believes to be its mission, the reason for its existence. Some companies are poorly managed, not transmitting the proposal image due to the fact that their managers do not have the field of own brand. Mastering your personal brand will make you not only better manage your career, but also the reputation of your company. My mission is to make you know how to communicate more effectively and assertively the most important brand you know today: YOUR brand.

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I wrote a monthly column for the W Magazine with reviews of Brazilian sites focusing on sites based on CMS, HTML, CSS, JS, Mobile and Resposive.

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Responsible for the creation and development of hot sites and internal campaigns. I also worked as one of the evangelists of social media in the institution, always looking for trends and professionals of this market for internal training.

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Responsible for the development of layouts for blogs in Wordpress, templates for Facebook and other social media applications

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Worked with design and development of interfaces for websites, blogs and portals. Always with the front end already optimized for search engines.