MARINA SAYON

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Managing partner at Paromar Empreendimentos, which operates in various real estate sectors, including shopping malls, industrial warehouses, hotels, and commercial properties, in Brazil and the United States.

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Titles: Junior Skin Care Manager, managing Avon Care (Avon's top 5 brand) and Avon True (2017). Trainee with rotations in Sales, Digital Strategies, Global Marketing, and Commercial Marketing Brazil (2015 and 2016). Product Marketing Intern (2014).Key Activities: Establishing commercial strategies, pricing, and promotions for consumers and sales representatives; product development and positioning; briefings for layouts, promotional/advertising campaigns; promotional events; website management; KPI analysis and improvement proposals; budget control; competitor monitoring; management of royalty and supplier contracts; endomarketing initiatives; portfolio management; team development; sales training, among other responsibilities.Key Achievements: Launch of Avon True Skin Care and Avon Care Men lines (2017). 360 management of "Release Your Colors," the campaign with the greatest budget of the year, and the launch cover of Avon True Makeup (2017). Product development for repositioning the three main makeup brands: Avon True, Mark, and Color Trend (2016).Endomaketing Campaing Against Domestic Violence (2016). Sales communication improvement project (2015). Green Belt certified project for the development of the first digital CRM program (2015). Advance Techniques brand redesign and "find and win" promotion (2014).

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This one semester-long project aimed to improve AMBEV's logistics in Brazil, measured by the CDP (Customer Delivery Performance) index, which impacts the company's results and all employees' variable salary.In a group of five students selected by Insper, guided by a mentor (David Wong, Consultant at A.T. Kearney) and the collaboration of Ambev employees in providing access to sites, we had the opportunity to investigate the reasons preventing products from reaching the end consumer, and their impacts. Subsequently, we proposed solutions to mitigate the problem in a presentation to the Vice President Vinícius Barbosa. The solutions were implemented in the following months.

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The teaching assistantship in the Consumer Insights course, focused on developing pedagogical skills through active collaboration with Professor Alexandre Marquesi to design and implement learning activities. My duties included monitoring classroom progress, supporting students in their doubts, and providing students feedback, among other related activities."

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Teaching assistantship in the Negotiation Techniques course, aiming to provide more in-depth academic training to develop skills related to initiating teaching practice. The role included student support in their learning challenges and collaborating with Professor Suzana Wayand Dias in the following teaching activities: planning and developing pedagogical activities and materials, monitoring classroom activities, providing feedback to students, and other related tasks.

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Established in 2015, the company specializes in store construction, renovations, and expansions within shopping malls, as well as construction management and shell assembly, operating nationwide in Brazil. Its clients include Ri Happy Toys, Kalunga, AD Shoppings, Sumirê, Drogaria SP, Hiit 20, among others.

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My role at Insper Jr. Consulting involved dual responsibilities: developing a comprehensive Business Plan for a construction materials store client and executing marketing initiatives. These initiatives included partnership acquisition and management, consulting-related event organization, branded material production, and overall company promotion.

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During the 2012 winter break, an internship was conducted in the incorporation department of Kallas, a construction company. It involved activities such as sales analysis, participation in client meetings, results presentation, and market research

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Saan -Volunteer community service at EMEI Vila Madalena