Joana Carolina Rocha Barreto

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I took part as a volunteer in #tmjUNICEF, UNICEF's digital volunteering program. Young people from all over Brazil are involved in training courses on topics such as the rights of children and adolescents, climate change, mental health, and combating fake news and disinformation.

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The "Together We Empower" project was an academic initiative of my authorship with the aim of raising awareness among women about violence and the cycle of abuse, as well as providing guidance on how to combat it. Through this project, we reached over 100 individuals on this issue, with over 100 women receiving guidance.

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The Arimatéia project aims to democratize access to citizenship. We provide government information, instructing young people on the importance of the electoral title and participation in Brazil's democracy. Additionally, we assist those in need with food baskets, help with documentation applications, and offer services such as haircuts and recreation for individuals without internet access.

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I had an extraordinary opportunity as part of the Ronaldo TV team, playing the crucial role of copywriting for various platforms such as TikTok, Instagram, Kawaii, YouTube and Twitter. In addition, I was responsible for posting and editing content and acted as a point of contact for influencers during the 2023 FIFA Women's World Cup (FIFAWWC). This experience was truly enriching, allowing me to collaborate with exceptional industry professionals.In the dynamic atmosphere of the company, I found a highly collaborative team, always willing to share knowledge and motivate its members. The close interaction with influencers during an event as significant as FIFAWWC provided an in-depth understanding of the media universe and engagement strategies. This experience not only honed my professional skills, but also strengthened my commitment to excellence in the field of copywriting and content management.Every day at Ronaldo TV was an opportunity to learn and grow, reinforcing my understanding of the importance of collaboration and the constant search for innovation. I am grateful to have been part of such an inspiring team and to have contributed to its success during a world-renowned sporting event.