Carlos Marcelo Saviani

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Responsible for the identification of key unmet and latent customer needs and market insights that serves as a basis to target Pfizer's science and technology investments and to develop winning market strategies for cattle and other segments of the Livestock business. - Responsible for analyzing current and future market conditions and identifying opportunities that PAH can satisfy with new products or services. - Responsibilities range from market assessment, competitive strategy, and working in close partnership with R&D and Regional Business operations to ensure PAH investments are directed toward commercially viable profiles. - Lead new product valuations by providing customer focused input to enhance the value of new products (NCEs). - Effective in partnering with NPM Vet Services, Business Development and Portfolio Management as needed for success. - Responsible for conducting robust analyses of key Therapeutic Areas (TA) with senior management to identify game changing opportunities and optimize research investments. - Also plays a key role in coaching, mentoring, and prioritizing workflow and key priorities for the new product marketing team members. - Creative and innovative in developing marketing strategies for new products, exploring and initiating new ideas and approaches. - Expertise in problem solving and execution for marketplace challenges. - Brings strategy and analysis to a tactical and executable level. - Excellent negotiations skills, cross-functional team skills and stakeholders management. - Effectively engage R&D and Regional Businesses (Asia/Latin America, US, and Europe/AfME), and partner with senior management on key strategic imperatives. - Effectively work on multiple projects with multiple constituencies while demonstrating adeptness and political adroitness in prioritization and achievement of successful outcomes.

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Global Strategic Marketing Director 05/09 to 05/10 Responsible for global strategy, new product development and brand management programs for designated projects within the Ruminant franchise: - Reviews, develops, communicates and supports the implementation of a coherent global strategy - Leads new product development teams from research to development stages and product launches - Develops and supports the implementation of a 5 year global brand / franchise plans with business operations With other global franchise team members develops, communicates, supports and measures the implementation of a global marketing strategy for Ruminant. Develops marketing platforms by conducting appropriate market research and ensure global cross-communications of information with Business Operations to align global strategy with local marketing programs. Leads global and multidisciplinary project teams, liaising with relevant operational functions including Business Operations, Research and Development, Industrial Operations, Financial planning, Regulatory Affairs, and Supply Chain personnel. Represents new product development teams to senior management. Represents Global Strategic Marketing in strategic projects e.g. Business Development projects and Capex projects; within the cross-functional project teams, leads the marketing workstream in close coordination with business operations colleagues and stakeholders in regions and countries Leads a global and multidisciplinary brand team to produce, implement and measure the adherence to of a global 5 year brand / franchise plan. Develops brand P&L s in collaboration with Business Operations, participate in the LROP and PP processes. Gathers, collates and disseminates competitive intelligence information. Develops strong cross functional relationships with key colleague stakeholders (Project team members, Regional Brand Directors, Key Country Brand & Marketing Managers, functional R&D, Manufactur

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Senior Marketing Manager 03/01 to 03/03 Reported to the Latin America Director. Responsible for the CRM and Relationship Marketing, doing the planning, management, and control of the Company s marketing actions by the development and implementation of an annual basis Marketing Strategic Plan. Responsible for the Southeast region commercial sector, managing supervisors and sales representatives, totaling 14 people. Responsible for 04 different Product Managers and their Technical Teams. Annual P&P Project development and outsourced implementation with the integrated communication agency, promotion agency, and Web agency. Information and knowledge management and disclosure to the team comprised of 75 coworkers, 40 commercial representatives, 230 salespeople, and 10 outsourced professionals. Sales network training. Profitability increase obtainment for the Company with 9% record EBIT in 2001, maintaining the same Billing and Market Share levels. Company s image and its Share of Mind maintenance, culminating with the industry award Top of Mind 01. The Company also received the most important Marketing award of the rural sector (ABMR) for the Direct Marketing campaign in 2000/01. Junior Marketing Manager 06/97 to 02/01 Reported to the Brazil General Manager. Marketing Administration with focus on profitability and results, CRM work and Relationship Marketing, specifically focusing the main customers. Development and launch of the first worldwide virtual genetic store (ABS Shop) added to the site and protected by Bradesco Net. Development of the Relationship Marketing project with the Data Warehouse and CRM software implementation aiming at the Contact Center creation. 50% billing growth between 1997 and 2000, with a considerable increase in its profitability, with 25% negative EBIT in 1997 increased to 5% positive in 2000, reaching a historic record. Client retention rate increased. Company's Market Share increas

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Reported to the Director-owner. Responsible for the management and its modernization of all of the Company s animal production sector, involving administration, nutrition, handling and genetic improvement of over 2,000 heads of beef and dairy cattle. Initiative and co-workers productivity improvement, with participation plans in the farm management and profits. Development and implementation of wild boars, ovine, and fish commercial breeding. Construction partnership with Itamarati Group for the business expansion to the Midwest region, where several joint actions were performed, such as expositions and auctions. Improvement of all the cattle productivity rates and reproducers commercialization, with the consequent increase of the Company s profitability.