Yurlenis Alvarez Díaz

Graduated in Economics from the University of Holguín "Oscar Lucero Moya" and Master in Business and Information Technology at the University of Cantabria, with professional experience in University teaching, specifically in the sales and commercial management area, and in university management, leading the teacher collective of the third year of Economics. Besides I have been consulting professor in the University operating at the municipal level in marketing issues, and supervisor and advisor to research projects, in companies of Holguin. My training in economics has been complemented by several specialized courses focused on topics of Marketing, and Information Technology, especially in e-learning and Web 2.0, topics about which I am currently doing my PhD at the University of Cantabria where I work as a research collaborator and fellow AECID. I would like to integrate teaching and research in a group that allows me to put into practice the knowledge acquired over the years and strengthen my professional experience, as well as strengthen the ties that my participation in an ALFA project has allowed to establish between European and Latin American universities, within which is the University of Cantabria.

Informações coletadas do Lattes em 10/11/2022

Acadêmico

Formação acadêmica

Doutorado em andamento em Business Administration

2011 - Atual

Universidad de Cantabria
Orientador: Dr. D. Daniel Pérez González
Bolsista do(a): Spanish Agency for International Development Cooperation. Palavras-chave: market orientation; social web; Information and Communications Technology; business performance.Grande área: Ciências Sociais Aplicadas / Área: Administração. Grande Área: Ciências Sociais Aplicadas / Área: Ciência da Informação. Grande Área: Ciências Sociais Aplicadas / Área: Administração / Subárea: Administração de Empresas / Especialidade: Mercadologia.

Mestrado em Business and Information Technology

2008 - 2010

Universidad de Cantabria
Orientador: Dr. Profesor Titular Ángel Cobo Ortega.
Bolsista do(a): .

Formação complementar

2010 - 2010

Development Cooperation and Project Management. (Carga horária: 2h). , Universidad de Cantabria, UC, Espanha.

2008 - 2008

Extensão universitária em Dirección Comercial. (Carga horária: 20h). , Universidad Holguin "Oscar Lucero Moya".

2008 - 2008

Extensão universitária em Commercial Management. (Carga horária: 20h). , Universidad de Holguín.

2008 - 2008

Strategy, Marketing and Sales. (Carga horária: 4h). , Universidad de Holguín.

2008 - 2008

Translation(English). (Carga horária: 3h). , Universidad de Holguín.

2007 - 2007

Extensão universitária em Pedagogical foundation for the blended learning.. (Carga horária: 20h). , Universidad de Holguín.

2007 - 2007

Market research. (Carga horária: 2h). , Universidad de Holguín.

2007 - 2007

Virtual Learning Environments. , Universidad de Holguín.

2006 - 2006

Organizational Communication. (Carga horária: 2h). , Universidad de Holguín.

2006 - 2006

Marketing Communication. (Carga horária: 2h). , Universidad de Holguín.

2006 - 2006

Marketing Communication II. (Carga horária: 2h). , Universidad de Holguín.

Idiomas

Inglês

Compreende Razoavelmente, Fala Razoavelmente, Lê Bem, Escreve Razoavelmente.

Espanhol

Compreende Bem, Fala Bem, Lê Bem, Escreve Bem.

Português

Compreende Pouco, Fala Pouco, Lê Pouco, Escreve Pouco.

Áreas de atuação

Grande área: Ciências Sociais Aplicadas / Área: Ciência da Informação.

Grande área: Ciências Sociais Aplicadas / Área: Administração / Subárea: Administração de Empresas/Especialidade: Mercadologia.

Participação em eventos

Science and Technology Forum.distance education system in web platform for professional and managerial staff of Villa "El Bosque" Holguín. 2006. (Oficina).

National Conference of Economic´s Students.E- learning system for managerial staff of Villa "El Bosque" Holguín. 2006. (Oficina).

Orientou

María Vallejo Ruiz

Knowledge Management in Tourism sector organizations in the territory of Holguín; 2009; Trabalho de Conclusão de Curso; (Graduação em Knowledge Management) - Universidad de Holguín; Orientador: Yurlenis Alvarez Díaz;

Betsy Pérez Zaldívar

Market Research for productions taking place in the Milling and Confectionery Company in Holguin; 2008; Trabalho de Conclusão de Curso; (Graduação em Marketing) - Universidad de Holguín; Orientador: Yurlenis Alvarez Díaz;

Yamilé Rodríguez Leyva

Market research of the products of small livestock of the company EGAME of Holguin; 2008; Trabalho de Conclusão de Curso; (Graduação em Marketing) - Universidad de Holguín; Orientador: Yurlenis Alvarez Díaz;

Produções bibliográficas

COBO, A. ; ROCHA, R. ; DÍAZ, Y. A. . Predictive Feature Selection of Academic Efficiency in a b-learning Model. Revista EDUTEC , v. 37, p. 227-234, 2011.
COBO, A. ; ROCHA, R. ; DÍAZ, Y. A. . Analysis and evaluation of academic performance and patterns of behavior of students in interactive b-learning environments using data mining techniques. In: IADIS WWW/Internet, 2011, Rio de Janeiro. WWW/Internet Memorias del evento.. Rio de Janeiro: IADIS, 2011. p. 62-65.
COBO, A. ; ROCHA, R. ; DÍAZ, Y. A. . Educational data mining: strategies for the generation of knowledge in teaching-learning environments on web platform. In: III International Workshop on Knowledge Discovery, Knowledge Management and Decision Making, 2011, SANTANDER. EUREKA. SANTANDER, 2011. p. 68-69.
DÍAZ, Y. A. ; MULET, Y. . Knowledge Management in selected organizations of the territory of Holguin. In: IV International Scientific Conference of the University of Holguin, 2009, Holguin. International Scientific Conference of the University of Holguin. Holguin, 2009.
DÍAZ, Y. A. . Methodological Proposal of Marketing Management at the point of sale Caracol Branch. In: IV International Scientific Conference of the University of Holguin, 2009, Holguin. International Scientific Conference of the University of Holguin. Holguin, 2009.
COBO, A. ; ROCHA, R. ; DÍAZ, Y. A. . Educational Data Mining: User Categorisation in Virtual Learning Environments. SANTANDER: Springer: Studies in Computational Intelligence, 2012 (chapter under review).

Outras produções

DÍAZ, Y. A. . Distance education system in web platform for professional and managerial staff of Villa "El Bosque" Holguín. 2006.

DÍAZ, Y. A. . My best friend Maria. 2004. (Apresentação de obra artística/Literária).

Projetos de pesquisa

2008 - 2011

American Network of Knowledge Discovery in the area of information technology and communications, Descrição: Eureka Ibero America is a multinational scientific project funded by the Program of Science and Technology for Development (CYTED). Join the willingness of more than twenty groups from nearly a dozen countries in the region, in the following areas: Mathematics and Computer Sciences, Informatics and Business Informatics and Management and Economy. Its objective is the contribution to increase capabilities of useful knowledge discovering for the management of organizations in Iberian American region. It proposes to do it trough scientific research actions, and actions of formation and training of professionals in Iberian American organizations.. , Situação: Concluído; Natureza: Pesquisa. , Alunos envolvidos: / Mestrado profissional: (2) / Doutorado: (5) . , Integrantes: Yurlenis Alvarez Díaz - Integrante / Rafael Espin - Coordenador / Angel Cobo - Integrante / Rafael Bello - Integrante / Carlos Cruz - Integrante / Desislava Dechkova - Integrante / Marta Infante - Integrante / Isabel Passioni - Integrante / Ariel Racet - Integrante / Andres Redchuk - Integrante / Jorge Navarro - Integrante / Rocio Rocha - Integrante / Alejandro Rosette - Integrante / Kiril Tenekedjiev - Integrante., Financiador(es): Program of Science and Technology for Development - Auxílio financeiro.

Prêmios

2011

Research with greater scientific rigor in the event IADIS, IADIS.

2008

exemplary educator, Oscar Lucero´s University.

2006

Graduate with honor, Oscar Lucero´s University.

Histórico profissional

Experiência profissional

2009 - Atual

Universidad de Cantabria

Vínculo: Scholarship, Enquadramento Funcional: Collaborator researcher, Carga horária: 40, Regime: Dedicação exclusiva.

Atividades

09/2006
Pesquisa e desenvolvimento , Management, .,Linhas de pesquisa

2008 - 2011

Program of Science and Technology for Development

Vínculo: Colaborador, Enquadramento Funcional: Science and Technology for Develop, Carga horária: 10

2006 - 2011

Universidad de Holguin

Vínculo: Formal labor contract, Enquadramento Funcional: Professor, Carga horária: 40

Outras informações:
Also personnel consulting to teachers of the Holguín based unviersitaria

Atividades

09/2006 - 04/2011
Ensino, Marketing, Nível: Graduação,Disciplinas ministradas, Marketing
02/2009 - 11/2009
Ensino, Commercial Management, Nível: Especialização,Disciplinas ministradas, Mercadology