Tun I Hu

Bachelor in Transportation and Communication Management Science - National Cheng Kung University,Taiwan (2003), M.B.A. in Telecommunications Management - National Cheng Kung University, Taiwan (2005) and Ph.D in Management Science - Lancaster University Management School, UK (2011). Having experiences in Questionnaire design and Online survey design. My research interests are multi-attribute decision making, choice model, communication scenario, substitution effect, Telecommunications marketing, Telecommunications Forecasting.

Informações coletadas do Lattes em 04/11/2022

Acadêmico

Formação acadêmica

Doutorado em Management Science

2007 - 2011

Lancaster University Management School
Título: A behavioural model of adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes
Orientador: Robert Fildes
Palavras-chave: telecommunications; communication scenario; product attribute; new product forecasting; consumer behaviour; telecommunications media. Grande área: Ciências Sociais Aplicadas / Área: Economia / Subárea: Métodos Quantitativos em Economia / Especialidade: Métodos e Modelos Matemáticos, Econométricos e Estatísticos. Grande Área: Engenharias / Área: Engenharia Elétrica / Subárea: Telecomunicações. Grande Área: Ciências Sociais Aplicadas / Área: Economia / Subárea: Consumer behaviour.

Doutorado interrompido em 2007 em Transportation and Communication Management Scienc

2005 - interrompida

National Cheng Kung University
Orientador: Dung Chun Tsai
Ano de interrupção: 2007

Mestrado em Telecommunications Management

2003 - 2005

National Cheng Kung University
Orientador: Dung Chun Tsai
Palavras-chave: comparison advertising; telecommunications; product involvement; product loyalty; communications effectiveness.Grande área: Ciências Sociais Aplicadas / Área: Comunicação. Grande Área: Engenharias / Área: Engenharia Elétrica / Subárea: Telecomunicações. Grande Área: Ciências Sociais Aplicadas / Área: Economia / Subárea: Métodos Quantitativos em Economia / Especialidade: Métodos e Modelos Matemáticos, Econométricos e Estatísticos.

Graduação em Transportation and Communication Management Scienc

1999 - 2003

National Cheng Kung University

Pós-doutorado

2011 - 2012

Pós-Doutorado. , Faculdade de Economia, Administração e Contabilidade - USP, FEAC/USP, Brasil. , Grande área: Ciências Sociais Aplicadas / Área: Economia / Subárea: Online survey design.

Idiomas

Inglês

Compreende Bem, Fala Bem, Lê Bem, Escreve Bem.

Chinês

Compreende Bem, Fala Bem, Lê Razoavelmente, Escreve Bem.

Português

Compreende Pouco, Fala Pouco, Lê Pouco, Escreve Pouco.

Outros

Compreende Bem, Fala Bem.

Áreas de atuação

Grande área: Ciências Sociais Aplicadas / Área: Economia / Subárea: Métodos Quantitativos em Economia/Especialidade: Métodos e Modelos Matemáticos, Econométricos e Estatísticos.

Grande área: Ciências Sociais Aplicadas / Área: Economia / Subárea: Consumer behaviour.

Grande área: Engenharias / Área: Engenharia Elétrica / Subárea: Telecomunicações.

Grande área: Engenharias / Área: Engenharia de Transportes.

Participação em eventos

The 30th Annual International Symposium on Forecasting.A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes. 2010. (Simpósio).

The 21th European Regional ITS Conference.A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes. 2010. (Outra).

The 29th Annual International Symposium on Forecasting.New forms of communication media and their implications of new ICT product forecasting. 2009. (Simpósio).

The 28th Annual International Symposium on Forecasting.New forms of communication media and their implications of new ICT product forecasting. 2008. (Simpósio).

Produções bibliográficas

HU, T. ; Fildes, R. . A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes. In: The 21th European Regional ITS Conference, 2010, Copenhagen. The 21th European Regional ITS Conference, Denmark, Copenhagen, 2010, 2010.
HU, T. ; Fildes, R. . A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes. In: 21st European Regional ITS Conference, Copenhagen 2010, 2010, Copenhagen. 21st European Regional ITS Conference, Copenhagen 2010, 2010.
HU, T. ; Fildes, R. . A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes. In: The 30th Annual International Symposium on Forecasting, 2010, San Diego. The 30th Annual International Symposium on Forecasting, 2010.
HU, T. ; Fildes, R. . New forms of communication media and their implications of new ICT product forecasting. In: The 29th Annual International Symposium on Forecasting, 2009, Hong Kong. The 29th Annual International Symposium on Forecasting, 2009.
HU, T. ; Fildes, R. . New forms of communication media and their implications of new ICT product forecasting. In: The 28th Annual International Symposium on Forecasting, 2008, Nice. The 28th Annual International Symposium on Forecasting, 2008.
HU, T. ; Fildes, R. . A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes. 2010. (Apresentação de Trabalho/Simpósio).
HU, T. ; Fildes, R. . A behavioural model of the adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes. 2010. (Apresentação de Trabalho/Conferência ou palestra).
HU, T. ; Fildes, R. . New forms of communication media and their implications of new ICT product forecasting. 2009. (Apresentação de Trabalho/Simpósio).
HU, T. ; Fildes, R. . New forms of communication media and their implications of new ICT product forecasting. 2008. (Apresentação de Trabalho/Simpósio).

Projetos de pesquisa

2011 - 2012

Survey of graduates and former students dropout the FEA-USP in the last 10 years, Descrição: Sixteen online surveys were designed for different kinds of graduate students from Faculty of Economics, Administration and Accounting, University of Sao Pualo.. , Situação: Concluído; Natureza: Pesquisa. , Integrantes: Tun I Hu - Integrante / Jose Afonso Mazzon - Coordenador.
2009 - 2012

A survey of global OR (Operational Research) Practice, Descrição: IFORS commissioned a survey of OR practice in member countries, updating an earlier one carried out in 1996. Fourteen years later we still know too little about OR in practice and the organisations which make good use of analytical methods. The aim of the survey is to gain a better understanding of the usage of quantitative tools, techniques and approaches and their impact on decision-making in organisations, as well as the background of the OR analysts involved. The results should enable IFORS to improve their support to and promotion of OR in member countries.. , Situação: Concluído; Natureza: Pesquisa. , Integrantes: Tun I Hu - Integrante / Robert Fildes - Coordenador / John Ranyard - Integrante., Financiador(es): International Federation of Operational Research Societies - Cooperação.

Histórico profissional

Experiência profissional

2008 - 2010

Lancaster University Management School

Vínculo: Course contract, Enquadramento Funcional: Tutor

Outras informações:
Undergraduate course in Management Science, Lancaster University.(Operations Research, Demand Forecasting and Revenue Management, Risk and Quality Management, Introduction to Operations Management.)

2009 - Atual

International Federation of Operational Research Societies

Vínculo: Budget Project, Enquadramento Funcional: Web Survey Developer and Data Analyst

Outras informações:
To design web surveys to enable a better understanding of the usage of quantitative tools, techniques and approaches of Operation Research practice in countries belonging to International Federation of Operational Research Societies (IFORS). To circulate the survey to IFORS Representatives in each country by email. To collate the responses, analysis the data and write a summary report.

2011 - 2012

Faculdade de Economia, Administração e Contabilidade - USP

Vínculo: Colaborator, Enquadramento Funcional: Online survey designer

2010 - 2010

Lancaster University

Vínculo: Budget Project, Enquadramento Funcional: Web Survey Developer and Data Analyst

Outras informações:
To develop and amend a web survey to evaluate how students use online learning technologies and how these technologies can enhance their ability to learn. Analyze responses and summary a report.

2005 - 2006

National Cheng Kung University

Vínculo: Scholarship, Enquadramento Funcional: Teaching Assistant in Marketing and Logistics

Outras informações:
Undergraduate course in Management School, National Cheng Kung University, Taiwan. Experience of preparing lecture materials, making lecture slides notes and marking students' coursework. 100 students in a class.