Gustavo Basílio Lopes Martins da Silva

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I was responsible for reviewing all data related to technical assistance, conducted on vehicles that are under warranty, on the car dealerships under my jurisdiction. Also, I established the communication between technical assistance and the plant engineers so we couçld discuss the most frequent occurrences and determine improvement projects and optimization. I was also responsible for ensuring that the technical assistances' employees were following the Fiat international standard. In addition, I was the one who gets in touch with customers who require a more technical explanation directly from a mechanical engineer.

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It is the joint venture formed between Shell Brasil and Cosan. It is the fifth largest company in revenue in Brazil, in which I have worked in the aviation area , that is responsible for the planning, control, logistic and execution of aircrafts refueling process. I was located at the Antônio Carlos Jobim airport, in Rio de Janeiro and while I stayed at the company I was responsible for organizing the new model of maintenance planning of fuel supply trucks nationwide. Beyond that, I was supposed to put together the nonconformities information related to the operations and to the health, safety, security and environment (HSSE) routines obtained during the inspections made by the competent technicians.

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After concluding my masters, I was looking for a company that could provide me an opportunity of implementing some of the new business knowledge I had acquired. LASA had recently come up with +AQUI, a business unit responsible for its financial products and services. I was responsible for creating and controlling the commercial management KPIs of some of our products. Despite all the difficulties of developing a startup inside a big company with solid processes already established, we managed to increase our products? revue by 80% if compared to the same period of the previous year. Because it was a relatively new arm of the business, I also took on the responsibility of reorganizing the logistics operation of the sector to adapt ourselves to the new demand. Besides, aiming to expand our portfolio, it was part of my daily routine to prospect new products, as well as managing the marketing budget provided by some of our suppliers.

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The main responsibility of this position was to be the FCA's after-sales commercial representative before the dealerships and their main customers, needing to achieve very aggressive parts, services and accessories sales targets monthly. I also worked along with the dealerships to develop strategies based on their individual needs and the automaker?s general KPIs, always aiming to reduce costs and increase quality, efficiency and speed of the services offered by the dealerships through continuous improvement of its' infrastructure and internal processes.

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Leader of the consultant's team in the elaboration of thei region?s strategy: - Autoparts wholesales market sizing and analysis, combined with competition mapping and prospecting for new customers, seeking a competitive advantage for the dealerships. We have experienced a 20% market share increase (2019 x 2017) - Identification and development of new business opportunities, analyzing price, place and promotion for our more than 100,000 part numbers based on data analysis. Average sell out rise of 15% per year. I also coordinated the marketing and CRM teams of every dealership, directing their actions and processes according to the brand?s strategy and market trends in retail. Clients' hunting focused on leads generation with strong sales funnel expertise. I was also responsible for managing the after-sales marketing budget of the states of Rio de Janeiro, Espírito Santo and Minas Gerais for event creation, media development, brand activation, trade marketing and sales incentive actions, both B2B and B2C ($ 700K / year). Average ROI of 9,5 from 2018 to 2019

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In charge of business growth and development, team management and financial reports. My main responsibilities is ensuring that the team is well-aligned with the company's culture, which is entirely based on ESG (environmental, Social and Governance) principles and sustainable development. Responsible for branding and marketing strategies, both digital and offline.