Rafael Volkart Salles Penteado

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Key roles: Sr PM in the global U4B (Uber for Business) team, responsible for increasing the value prop and differentiating the experience of biz rides/travelHighlights: Worked on the Business Mode initiative, an umbrella for numerous projects and features aimed at customizing the whole UX when using the biz profile, from capturing the biz intent to offering exclusive products and perks; Enabled 3P rides (such as CMT, Autocab and other fleet providers) for business users, increasing marketplace supply; Launched loyalty partnerships with rewards programs such as Marriott Bonvoy, enabling users to earn points with business rides; Led the Business Hub initiative on the product side, a dedicated in-app surface for managing and understanding your corp account benefits and perks; Launched org sponsored tipping for business rides, increasing avg tipping amount and frequency by ~6;

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Digital House is a marketing, coding, and product school, from Argentina. They came to Brazil in 2017 to empower people and accelerate the digital transformation of companies, offering dynamic classes with updated content, as well as events for constant updating and networking with key players. The Product Management course is a mix of Business, UX, Data and Marketing classes.Key roles: Product Management Course (GPD) main instructor; Teach and monitor classes throughout the course; Contact market specialists and elaborate classes together with them; Manage the class and its moments, seeking the constant approach with the students; Monitor the evolution of students and help them develop technical and soft skills.Highlights: Redesigned the course on 2021, increasing the NPS; Graduated 4 course classes and 180+ professionals;

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Key roles: Head of Product Management and UX, leading a team of 5 (directly) and 25 (indirectly); Report to the CPO and daily contact with C-level stakeholders;Highlights: Hired +3 PMs and +1 UX, and restructured the Product development team; Launched a new BNPL product, integrated with 2 major ecomm platforms; Improved the funnel from the core product with weekly experiments, increasing e2e conversion in +40;

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Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feel good. With over 50,000 fitness partners across the U.S., Europe and Latam, companies can help employees achieve wellbeing, through on-site and online offers that include fitness facilities, on-demand and live classes, 1:1 therapy sessions, personal trainers, and nutrition apps.Key Roles: Product Diretor for the Partners (B2B) product development team (30+ people, from Engineering, Design, UX and Data), responsible for macro vision/strategy and global leaders stakeholders management; Responsible for Booking, Access, API Integrations, Content, Data, Report, Self-services, Communication and Relationship; Direct manager for 1 Sr. Product Manager;PM globally responsible for Classes, Access Integrations squad - for Partners (B2B product development);Highlights: Led the 6-month UX research that defined our partners clusters and personas; Led the creation of dashboards and KPIs collections for the whole focus area; Supported business and tech teams alongside the monolith migration, creating the new partner ecosystem; Led the partner self-setup initiative, aiming for full autonomy for partners to signup and set up their profile in the marketplace; Improved and scaled the booking API, by automating the setup, implementing new features, credential management, creating sandbox environments and documentation on a Dev Portal, increasing by 5x the number of CMSs available for integration and by 3x the number of partners integrated; Led the development of Live Classes, during the pandemic of Covid-19, a solution for Partners to offer virtual classes, enabling the ecosystem to keep running during the lockdowns. Delivered the MVP in 1-week, and continuously improved the product reaching a high-growth of users and enabling new verticals such as Personal Trainers.

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Key roles: Product Lead of Rewards Gamification teams, focus on increasing frequency and retention with loyalty programs and gamification strategies; Lead a team of developers, designers and analysts to bring to life the technology necessary to improve KPI; Interface with the business leaders to whom their OKR is particularly important to understand the current challenges; Analyze the data to see what patterns emerge and to prioritize between different potential solutions; Run focus groups with users to understand their perspective and begin to test their initial hypotheses; Work with the design and technical teams to define the exact solution that we believe will most move the needle; Coordinate the day-to-day prioritization with the development team to push forward the most important features in the simplest version possible to maximize impact; Manage the roll-out and implementation, making sure that the developed technology has the impact desired;Highlights: Managed a team of 15 from AR, CL, CO and BR; Redesigned the Rewards program, improving engagement by 3x, increasing GMV by 10 and reducing costs by 50;

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Key roles: Vision - Set the vision for the product, understand how it connects to company objectives; Customer Focus - Deep dive in user behavior, talk to real customers, see products used in the real world; Prioritization - Help our teams prioritize features based on customer feedback, engineering complexity, and the most relevant business metrics; Structured thinking - Ability to grasp problems of varying levels of complexity and reduce them down to their essentials; Execution - Understand the problems we are trying to solve and work closely with engineers, designers, data scientists and other functions to define, iterate and ship; Communication - Build constructive relationships, communicate effectively with internal and external stakeholders, and have a great time doing it;Highlights: PM responsible for managing 3 packs inside Fraud and Loss Mitigation tribe; Defined Vision, North Stars, OKRs and Roadmap; Started the first UX research about Fraud/Security in the company; Improved KYC models, provided faster authentication and established fraud recovery processes; Reduced friction and improved user experience for good customers;

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Key roles: Lead the products from scratch - through design and prototyping, implementation, release, and live ops maintenance; Manage and oversee Agile teams of game designers, artists and engineers; Be involved in all aspects of game development: UI, UX, game design, technical; Prioritize tasks, manage the roadmap, set benchmarks keep the vision for the game to make it engaging, viral, and highly monetizeable; Transform ideas for features and new games into detailed, clear specifications; Define, measure and analyse KPI's and base your priorities/decisions for next steps on metrics; Improve retention, monetization, UX with enhancements and new features; Go from ideas to detailed concepts, test them with users and decide on their implementation; Be directly involved into the business strategy, providing inputs and feedbacks from product department, assisting in decision-making; Highlights: Created 85+ new casual mobile games from scratch, achieving +50M organic downloads; Proposed 150+ sparks and helped designing an innovation framework for new games; Enhanced the production pipeline for Idle games, reducing costs and time to market by 60; Concepted features and optimizations for +10 games from the portfolio, increasing revenue and engagement with updates; Managed an Agile team for +1 year working on Evolution Galaxy, one of the Top 10 most important products from the company; Creator and Product Owner of the following hits: League of Gamers, We Are Illuminati, So Social 2, Into The Deep Web, Evolution Galaxy, xStreamer, Press Start, Zombie Evolution; Product Manager of the Top 1 game from the company portfolio: Bid Wars;

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Key roles: Back-end and front-end software development for internal users; Optimizing applications performance, tracking issues with Jira; Database management, performing CRUD operations on both QA and Production servers; Designing software solutions, analyzing viability and impact; Daily written and verbal English communication with international teams;Highlights: Refactored the BMFBOVESPA stock trading apps, enabling the IPN process and service stability; Helped creating a network crawler with intuitive UI, making it easier to track device problems and bottlenecks; Part of the agile team responsible for creating a digital signature software, reducing costs and paperwork for trading; Worked with several different technologies and programming languages, including: Java, C#, WPF, Python, JavaScript, Angular.JS, CSS, SQL;

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Key roles: Future Internet between BRazil and Europe (FIBRE) project member; Presentation on ANSP and SIICUSP congresses; Software Defined Networking (SDN) development and research; Setup of the university testbed for OpenFlow and other ground-breaking network technologies; SDN teaching for Computer Networks undergraduate and postgraduate laboratory classes;Publications: Penteado, R. V. S. ; CARVALHO, T. C. M. B.. Experimentação em SDN/OpenFlow utilizando o Testbed Emulab/ProtoGENI. Em: 21o Simpósio Internacional de Iniciação Científica - SIICUSP, 2013, São Carlos. 21o Simpósio Internacional de Iniciação Científica - SIICUSP, 2013