Renato De Oliveira Bobrick

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Professor de Administração Industrial e Gestão da Qualidade na Escola Superior de Química para o curso de Engenharia de Produção Química

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MOTOROLA SOLUTIONS LATIN AMERICA Sales Senior Field Engineer Latin America May 1998 - November 2001 Main Responsibilities: Responsible to Pre Sales and Pos Sales Support attending Brazil and Latin America territory for Digital Headends, Satellite Receivers, Wireless Micro Wave Systems, CAS and Codification Software Billing and Middleware Systems, CMTS and Cable Modems field implementations, management and technical reports, business and sales reports, system and process review, training for customers. SCTE USA Engineer representative in Latin America territory by SCTE and Motorola Solutions Management of projects and infra supervision to install systems around the territory in the customers.

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Responsible for accounts and project management of Digital Networks understanding the customers business and organizations in order to design solutions, systems and Infra Structure. Management of projects with preparation of weekly and monthly schedules by management sheet diagrams, management reports. Implementation of the headend projects, maintenance methodology, responsible for the Support and Service Systems to Customers.

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Responsible to management of sales and business development with the key customers in Brazil and South America Region in order to sale the Software - CRM Billing System and CRM New Generation Software Solution. Manage of key sales accounts with proactive support towards to the key customers in Brazil and Latim America with strong post sales and technical customized support in Brazil and Latam territory.

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Management of all Sales & Commercial Accounts. Management of domestic and international customers in the business needs, understands the commercial and technical issues, to design and to sale solutions: Digital Headends, IPTV, Fiber OLT and ONU | HFC Networks, Set-Top Box, Servers Platform Support, CRM & Billing Systems, IPTV Systems, new system solution to internet, CMTS, Cable Modem, CAS and Middleware Solutions, Planning of Projects, budgets, forecasts, and the corporate partnerships. Customers: TV Cidade | Grupo Bandeirantes de Radio e TV, Citta Telecomunicações, Net Foz, CTBC Image TV Telecom, Objective Solutions, Visionbyte Telecom, Cianet, Net Osasco, Net São José, Oi TV, Brasil Telecomunicações, Minas Cable, Supercable VNZ, TV Alphaville, Tecsys do Brasil, O-3 IPTV. SCTE Engineer representative to Brasil and Latim America region. Professor and Coach of IPTV, Broadband Solutions | I.T Management - PMI/PMBOK Metodology and best practices

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Responsible to conducts regular competitor benchmarking, analyze consumer demand, reviews pricing of products and services in Brazilian territory synthesizing this into performance enhancements for new and repeat customers, transactional channels, and new business requirements to achieve profitable growth. Leads day to day and weekly/quarterly trading reviews across all lines of business and transactional channels for Brazil and Networks of Sales. Responsible for monitoring and tracking transactional and revenue performance, coordinating implementation of corrective actions when necessary Works very closely with the marketing channel to give guidance on marketing efficiency, be the 'go to' person for tactical online marketing focus. Responsible to work very closely with the Brand marketing team and Site Production team to ensure optimal coordination of efforts. Develops tactical merchandising and promotion plans and prepares related budgets and forecasts. Contribute to establishing value proposition, brand claims & competitive landscape. Working with Finance and Marketing teams to accurately set a financial forecast for domestic territory. Understands key drivers of customer satisfaction, including drivers of customer attrition. Reviews primary & secondary research for assigned business. Leadership of sales market and commercial team player to attend customer needs.