Richard Alexandre da Costa de Oliveira

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The Art of Living is a humanitarian and non-profit educational organization engaged in stress-management and social initiatives. It operates globally in more than 150 countries through volunteering. Its objective is to reduce violence in society through self-awareness, social projects, and the spread of human values, ethics, and citizenship. MAIN ACTIVITIES - Organize and manage other volunteers for the development of courses and social projects. - To support instructors in the development and dissemination of initiatives. - Administrative support and development of activities and events.

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SEED is Brazil's largest public startup acceleration program created by the State Government of Minas Gerais, Brazil. The goal is simple: to transform the state into the largest technological entrepreneurial hub of Latin America! The program was created for entrepreneurs from all over the world who want to develop their business in Minas Gerais. As a Mentor, I am part of a experienced tech professionals network actively supporting startups to solve their challenges and change the world.

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Enactus is a global student organization for social entrepreneurship. My role was to develop and make projects feasible with stakeholders, as well as training and motivating the team development. Responsibilities: _ Idealization and feasibility of social business projects _ Motivational and cultural supervision of the team _ Organization?s strategic planning and project management _ Training for voluntary leadership, stress management, and social innovation

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Cortex is a marketing intelligence consultancy. The focus is on market analysis for recognizing critical factors of influence in different industries to plan strategic moves. Some clients include Vale, Senac/RJ, and CGEE. Responsibilities: _ Analysis of quantitative and qualitative data _ Research ton data sources and interviews with market players _ Diagnosis and competitive intelligence assessment

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Mandalah is a global innovation consultancy that helps Forbes 500 clients to improve their status-quo, bridging profit and purpose. They innovate organizational culture, brand strategy, and product and service development, using design. Some clients: MARS, Metro Group, Generali, and Henkel. Responsibilities: _ Create a new human-centric and purpose-driven strategy for products and services _ Create content for workshops and presentations _ Research and write reports for trend-maps _ Develop the Impact Labs as a new global product

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Creditas is a top fintech in LatAm ($750M evaluation), recognized as one of the most innovative companies in LatAm. I was responsible for the product and experience design team. Goals: _ Build the UX team, rituals, and support people development _ Recruiting, training and disseminating the user-centred design culture within Creditas _ Redesign the internal business software focusing on performance and productivity _ Define the user personas for Product, Communication, Analytics, and Operations teams _ Define user journeys and experience requirements throughout the credit process Tags: buying personas, team building, UX design, customer journeys, Agile product development process.

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I work with clients ranging from Forbes 500 companies to startups, to develop human-centered strategies that connect business results and user value. Some challenges: _Yamaha Motors: ​User experience design on the digital platform, including interaction design, and defining user flows. After mapping the selling arguments for motor riders' decision-making processes, the user flow was built to guide and convert shoppers. _Samsung:​ Service design and process management for improvement of the customer journey at the service centres with ethnographic research, process mapping, and workshops. The deliverables were the service blueprint and the optimized process map. _Evino:​ User research on premium wine customers led to the creation of the e-commerce conversion strategy. Following came the concept definition of an app interface, and its user-testing validation. Result: users became 2x more likely to buy premium products. _BASF:​ Defining the digital experience for shoppers inside the stores by using persuasion arguments to help them discover the paint that best suits their needs. Tags: User Experience, User Research, Interaction Design, Product Design, Service Design, Business Design, Marketing Intelligence, Process Management