Thiago Silva de Carvalho

Profissional de marketing com background em planejamento estratégico, finanças mídias digitais e inteligência competitiva com experiência em reengenharia de processos, gerenciamento de projetos, design organizacional e rightsizing.

Informações coletadas do Lattes em 03/11/2022

Acadêmico

Formação acadêmica

Especialização em Certificate in Online Marketing and Digital Strategy (ICM)

2016 - 2016

Griffith College Dublin
Título: Tana Storani - Digital Marketing Plan
Orientador: Keith Feighery

Especialização em ESTRATÉGIAS DE GESTÃO: EMBA ? GESTÃO EM FINANÇAS

2010 - 2011

Universidade Federal do Rio de Janeiro
Título: INTELIGÊNCIA COMPETITIVA E COMPOSIÇÃO DE CARTEIRAS INVESTIMENTO
Orientador: Zenon de Oliveira

Graduação em Marketing

2001 - 2004

Universidade Estácio de Sá
Título: Marketing aplicado às Instituições Privadas de Ensino Superior - Diagnóstico
Orientador: João Lira

Curso técnico/profissionalizante em Curso Técnico de Formarção Gerencial

1997 - 2000

Escola Técnica de Formação Gerencial

Idiomas

Bandeira representando o idioma Inglês

Compreende Bem, Fala Bem, Lê Bem, Escreve Bem.

Bandeira representando o idioma Espanhol

Compreende Bem, Fala Bem, Lê Bem, Escreve Razoavelmente.

Bandeira representando o idioma Italiano

Compreende Bem, Fala Razoavelmente, Lê Razoavelmente, Escreve Pouco.

Áreas de atuação

Grande área: Ciências Sociais Aplicadas / Área: Administração / Subárea: Administração de Empresas/Especialidade: Mercadologia.

Grande área: Ciências Sociais Aplicadas / Área: Administração / Subárea: Planejamento Estratégico.

Grande área: Ciências Sociais Aplicadas / Área: Administração / Subárea: Administração de Recursos Humanos.

Grande área: Ciências Sociais Aplicadas / Área: Administração / Subárea: Administração Financeira.

Grande área: Ciências Sociais Aplicadas / Área: Administração / Subárea: MARKETING.

Grande área: Ciências Sociais Aplicadas / Área: Administração / Subárea: Garantia de Controle de Qualidade.

Histórico profissional

Endereço profissional

  • TIM Brasil SA, Human Resources, Organization & Processes. , Avenida Joao Cabral de Mello Neto, 850, Barra da Tijuca, 22775055 - Rio de Janeiro, RJ - Brasil, Telefone: (21) 81131142, URL da Homepage:

Experiência profissional

2005 - 2010

TNL PCS

Vínculo: Celetista, Enquadramento Funcional: Senior Marketing Analyst, Carga horária: 40, Regime: Dedicação exclusiva.

Outras informações:
* Implemented product management by leading projects related to telecommunications B2B portfolio of advanced fixed voice solutions and also B2C post-paid mobile products. * Advanced experience using Quality and Assurance tools (lean six sigma, quality control, solving problems techniques) in order to promote compliance among procedures, commercial conditions, billing, customer care; for better profitability * Innovative features (for informational systems and network) mapped, specified and tested before launching * Drove and implemented customer centric marketing plan that reflected and evolved the company premium brand positioning and business goals * Worked closely with CRM team to effectively utilise data to reach and retain target customers and developed plans to increase customer spend/visits/calls * Ensured that all campaigns and activity are planned in advance and fully integrated across all customer touch points through close collaboration with and timely input from the extended marketing/creative/online teams and all relevant cross functional teams * Ensured that all activity is measured, analysed and reviewed with learnings taken forward Monitored and shared competitor activity and best practice international examples incorporating learnings where relevant Achievements: International Trip as reward of Optimization Process Contest at Oi that reduced the SLAs of B2B Telecom product installation, generating 10 days more of revenue and increasing by 10% customers satisfaction 3 months after the project implementation. United multiple sales teams post-merger and 3 times promoted

2018 - Atual

TIM Brasil SA

Vínculo: Celetista, Enquadramento Funcional: Business Process & Methodology (Sr Manager), Carga horária: 40, Regime: Dedicação exclusiva.

2016 - 2018

TIM Brasil SA

Vínculo: Celetista, Enquadramento Funcional: Organizational Design (HR Sr Specialist), Carga horária: 40, Regime: Dedicação exclusiva.

Outras informações:
* Meticulously defined and organised the structure of companies, created job titles, and allocated resources (i.e. personnel) in the right places to improve efficiency and increase productivity. * Made strategic decisions with regard to company hierarchy and personnel infrastructure. * Organizational changes Implemented in order to promote effectiveness (costs reduction and profitability growth) in terms of structural breakdown, managerial span-of-control and workforce rightsizing. * Assessed and diagnosed organizational situations, ensured alignment of business goals with organizational designs and developed/recommended solutions * Conducted benchmarking, data analysis and management reporting e.g. organization designs, roles & responsibilities, competency development, career progression * Developed and recommend appropriate strategies to address issues/problems/opportunities identified during assessment and diagnoses e.g workforce planning, assessments. Achievements: Board's priority process redesigned (lean six sigma) with ? 12 Milions of cost avoidance and reduction.

2014 - 2015

TIM Brasil SA

Vínculo: Celetista, Enquadramento Funcional: Organizational Design (HR Specialist), Carga horária: 40, Regime: Dedicação exclusiva.

Outras informações:
* Meticulously defined and organised the structure of companies, created job titles, and allocated resources (i.e. personnel) in the right places to improve efficiency and increase productivity. * Made strategic decisions with regard to company hierarchy and personnel infrastructure. * Organizational changes Implemented in order to promote effectiveness (costs reduction and profitability growth) in terms of structural breakdown, managerial span-of-control and workforce right-sizing. * Assessed and diagnosed organizational situations, ensured alignment of business goals with organizational designs and developed/recommended solutions * Conducted benchmarking, data analysis and management reporting e.g. organization designs, roles & responsibilities, competency development, career progression * Developed and recommend appropriate strategies to address issues/problems/opportunities identified during assessment and diagnoses e.g workforce planning, assessments. Achievements: Receiving meritocratic increase of salary due to outstanding performance 4 Bonuses salary due to Rightsizing Project that reduced annual personnel costs in ?4 millions

2010 - 2014

TIM Brasil SA

Vínculo: Celetista, Enquadramento Funcional: Competitive Intelligence (Mktg Specialist), Carga horária: 40, Regime: Dedicação exclusiva.

Outras informações:
* Designed (B2B and B2C) competition offers, strategies, promotions, financial and operational performances monitored and reported * Responsible for international Benchmarking for innovative offers, CEM, Cloud, IoT, Social Network, technologies, bundling, promotions and pricing strategies. * Corporate Mystery Shopper Research and Consumer Mystery Call Research. Conducted market research to find answers about consumer requirements, habits and trends * Re-engineered of Market Research and Competitive Intelligence budget control, reducing waste and promoting optimization of usage: 15% yearly increase in the number of research projects * Assisted in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) and providing relevant information to build business plans. * Collaborated with marketing and other professionals to coordinate brand awareness and marketing efforts * Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) * Assisted in analyzed marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Undertook individual tasks of a marketing plan as assigned. Achievements: 2 times receiving meritocratic increase of salary due to outstanding performance Managed TIM's 2013 Marketing Research annual budget of ?3 million, with 15% new research projects added and 99% of utilization.

2016 - 2016

Tana Storani Expat & International Career Coach

Vínculo: Consultant, Enquadramento Funcional: Digital Marketing Strategist, Carga horária: 20

Outras informações:
This position is a combination of business, online advertising, PA and Marketing strategist Office Support: Organising and maintaining diaries, reading and answering emails, making appointments. Producing reports and advertising material Providing Digital Strategy, including situation diagnostic, strategy formulation and roadmap formulation Digital Analysis, including business analysis on digital transformation programs Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram Developing strategies to increase number of visitors to a website & facebook by getting high-ranking placements in search results Writing and dispatching email marketing campaigns. Providing accurate reports and analysis to Tana to demonstrate effective return on investment Achievements: Building website and online presence from scratch