Everton da Silva Paula
Como um experiente Gerente de Crescimento e Excelência Operacional com forte experiência em Lean Six Sigma, tenho impulsionado com sucesso o crescimento e a otimização em startups de hiper-crescimento e empresas de tecnologia em várias indústrias. Minha expertise está em ajudar executivos a desenvolver e executar estratégias de crescimento eficazes, conectando Operações, Gerenciamento de Produtos, Atendimento ao Cliente e Logística para promover a melhoria contínua e a excelência operacional.
Com mais de 15 anos de experiência e um histórico comprovado em empresas como Shopee e Rappi, possuo sólidas habilidades analíticas e de resolução de problemas que me permitem identificar oportunidades de crescimento, otimizar processos e maximizar o desempenho dos negócios. Além disso, minha formação em MBA em Ciência de Dados e Análise, MBA em Inovação, Gestão e Liderança e Tecnólogo em Gestão da Qualidade me permite abordar desafios de crescimento e operacionais com uma perspectiva orientada a dados e inovadora.
Como Gerente de Crescimento e Excelência Operacional, busco continuamente novas maneiras de expandir a base de clientes, melhorar a retenção e aumentar a receita, utilizando metodologias Lean, Six Sigma e Ágil para identificar e priorizar iniciativas de alto impacto. Tenho experiência em alavancar técnicas de aprendizado de máquina e estratégias baseadas em dados para melhorar a aquisição de clientes, reduzir a rotatividade e aumentar o valor do tempo de vida do cliente. Além disso, sou um líder eficaz capaz de inspirar equipes e garantir o alinhamento com os objetivos de crescimento e operacionais da empresa.
Informações coletadas do Lattes em 28/08/2024
Acadêmico
Formação acadêmica
Especialização em MBA Data Science and Analytics
2021 - 2023
Universidade de São Paulo
Título: dentificaçãoPerfil Fraudador e Criação de Camada de Detecção de Fraudes no E-Commerce Utilizando Modelos de Classificação
Orientador: Thiago Gentil Ramirez
Especialização em MBA Liderança, Inovação e Gestão 3.0
2018 - 2019
Pontifícia Universidade Católica do Rio Grande do Sul
Título: Desenvolvimento de Empresa utilizando Modelo Intercambiável entre Locador e Locatário
Orientador: André Hartmann Duhá
Graduação em Gestão da Qualidade
2011 - 2012
Universidade de Mogi das Cruzes
Título: Não houve
Orientador: Plínio Célio Agnez
Formação complementar
2022 - 2022
Product Management. (Carga horária: 40h). , PM3, PM3, Brasil.
2021 - 2021
Data Analytics Certificate. (Carga horária: 45h). , Google Inc., Google, Estados Unidos.
2020 - 2020
Agile Coach. (Carga horária: 50h). , Seta Desenvolvimento Gerencial, SETA DG, Brasil.
2019 - 2019
Data Scientist Program. (Carga horária: 80h). , DataCamp, DATACAMP, Estados Unidos.
2015 - 2015
Lean Six Sigma Master Black Belt. (Carga horária: 80h). , Florida Atlantic University - Boca Raton, FAU/Boca Raton, Estados Unidos.
2015 - 2015
Certified Quality Engineer. (Carga horária: 80h). , American Society for Quality, ASQ, Estados Unidos.
2013 - 2014
Lean Six Sigma Black Belt. (Carga horária: 160h). , Ícone Lean Consulting, ÍCONE, Brasil.
Idiomas
Inglês
Compreende Bem, Fala Bem, Lê Bem, Escreve Bem.
Espanhol
Compreende Bem, Fala Bem, Lê Bem, Escreve Bem.
Português
Compreende Bem, Fala Bem, Lê Bem, Escreve Bem.
Áreas de atuação
Grande área: Engenharias / Área: Engenharia de Produção / Subárea: Qualidade e Produtividade.
Histórico profissional
Experiência profissional
2015 - 2017
EMBRAERVínculo: Formal labor contract, Enquadramento Funcional: Analista da Qualidade
Outras informações:
- Master Black Belt Lean Six Sigma;
- Leadership and participation in Continuous Improvement Projects with medium and high complexity;
- Coaching and Mentoring for Green and Black Belts in their Projects;
- Training and dissemination of Lean Culture through Embraer Business Excellence Program;
- Organization and leadership of Kaizen weeks;
- Elaboration of Value Stream Maps identifying sources of waste in cells;
- Lean Six Sigma methodology training.
2008 - 2013
DHB COMPONENTES AUTOMOTIVOSVínculo: Formal labor contract, Enquadramento Funcional: Quality Analyst, Regime: Dedicação exclusiva.
Outras informações:
- ISO 9001 and ISO TS 16949 first and second part audit;
- Leadership of selection and rework team and hiring of service providers;
- Leadership and participation in continuous improvement projects (Lean Six Sigma);
- Leader of root cause definition meetings and customer responses;
- Internal Audit of Processes;
- Development, evaluation, and qualification of suppliers;
- Conducting technical training on Quality Tools, Process,es and Product Improvement - Methodologies;
- Elaboration of product and process FMEAs;
- MSA and CEP studies;
- Participation in Kaizens;
- Elaboration, update, and maintenance of control plans and inspection instructions,
- Support for quality inspectors in solving problems and seeking improvements using quality tools in general;
- Solving problems at the customer and at the factory shopfloor;
- Carrying out technical visits to customers and attending automakers in the area of technical assistance and authorized network.
2014 - 2015
StellantisVínculo: Formal labor contract, Enquadramento Funcional: Quality Analyst, Regime: Dedicação exclusiva.
Outras informações:
Vehicle Powertrain Diagnosis. (Powertrain)
- Diagnose the root causes of anomalies found in parts of production and warranty vehicles (field return). For this purpose, subjective, objective, mechanical and thermal analyzes of the components were used together with quality tools for solving problems for subsequent issuance of the technical report.
- Solid knowledge in WCM (World Class Manufacturing), Quality Control pillar.
- Cross-functional team leadership for root cause analysis;
- Training of White Belts in the Lean Six Sigma methodology;
- Leadership and conduction of medium and high complexity Lean Six Sigma projects;
- Dissemination and application of the Lean culture.
2018 - 2020
Porto Seguro Cia de SegurosVínculo: Formal labor contract, Enquadramento Funcional: Lean Six Sigma Master Black Belt, Regime: Dedicação exclusiva.
Outras informações:
As a Lean Six Sigma Master Black Belt at Porto Seguro Insurance Company, I was responsible for driving business growth and optimizing processes across various departments. My main objectives included supporting and coaching Green and Black Belts on their projects, tracking Lean Six Sigma project benefits, and fostering a continuous improvement culture within the organization.
Key activities and accomplishments:
- Identified growth opportunities by translating organizational objectives into project opportunities and collaborating with functional areas to convert projects into financial benefits.
- Utilized Lean Six Sigma tools and methodologies to drive process improvements, enhance customer experience, and contribute to business growth.
- Supported the Champions in identifying high-impact projects and prioritizing initiatives that directly contributed to growth and profitability.
- Taught tools and methodologies throughout the business, enabling teams to understand and apply data-driven techniques for decision-making and growth.
- Analyzed customer data and market trends to inform growth strategies and develop targeted solutions to improve customer acquisition, retention, and satisfaction.
- Collaborated with cross-functional teams, including Product Management and Customer Service, to ensure alignment with growth objectives and continuous improvement efforts.
In my role at Porto Seguro Insurance Company, I successfully combined growth and Lean Six Sigma responsibilities, contributing to the company's success by optimizing processes, identifying growth opportunities, and fostering a data-driven culture.
2020 - 2021
RappiVínculo: Formal labor contract, Enquadramento Funcional: Growth & Operations Excellence Manager, Regime: Dedicação exclusiva.
Outras informações:
As Growth & Operations Excellence Manager at Rappi, I was responsible for driving business growth and operational improvements in the company's groceries operations. My main objectives included customer base expansion, NPS score improvement, courier and shopper productivity enhancement, and defect rate reduction across Latin America.
Key activities and accomplishments:
-Fast tracked my knowledge on how to aggressively drive 30% MoM growth through user acquisition, retention, and partnerships.
- Utilized quantitative methods and data-driven strategies to expand the customer base and increase market penetration in the LATAM region.
- Successfully reduced Customer Acquisition Cost (CAC) in the short term, leading to increased long-term customer Lifetime Value (LTV).
- Implemented strategies to improve customer experience and reduce churn, contributing to higher NPS scores and customer satisfaction.
- Led a global SQUAD reporting directly to the C-Board to address defect rate reduction and improve overall operational performance.
- Oversaw process improvements, training and development for couriers and shoppers, quality assurance, and data analytics initiatives to enhance productivity, quality, and timeliness of deliveries.
- Utilized Lean Six Sigma and Agile methodologies to optimize growth and operational performance throughout the organization.
My role at Rappi combined growth and operational excellence responsibilities, allowing me to make a significant impact on the company's success while gaining valuable experience in both areas.
2022 - Atual
ShopeeVínculo: Formal labor contract, Enquadramento Funcional: Operations Manager
Outras informações:
As an Operations Manager at Shopee, I lead a team of 70 people in collaboration with 3PL partners to drive operational excellence in logistics. My primary objectives and activities include:
- Strategically reducing lost orders and stuck orders by implementing process improvements and monitoring key performance indicators (KPIs)
- Mitigating driver fraud through the development and enforcement of robust policies and procedures, as well as utilizing data-driven insights for decision-making
- Enhancing customer and seller experience by optimizing order processing, communication channels, and feedback loops
- Improving pickup performance in first-mile operations through streamlined processes, employee training, and technology integration
- Boosting delivery performance in last-mile operations by identifying bottlenecks, refining routing strategies, and fostering a culture of continuous improvement
In this role, I employ my expertise in Lean Six Sigma and operational excellence to deliver measurable results and drive positive change within the organization.
2021 - 2022
ShopeeVínculo: Formal labor contract, Enquadramento Funcional: Growth & Operations Excellence Manager, Regime: Dedicação exclusiva.
Outras informações:
As Growth & Operations Excellence Manager at Shopee, I was responsible for driving business growth and operational improvements in fraud prevention and marketplace operations. My main objectives included reducing fraud losses, chargebacks, and marketplace fraud while increasing approval rates and agent productivity.
Key activities and accomplishments:
- Implemented growth initiatives aimed at increasing the customer base by approving more customers with low risk, enhancing overall business performance.
- Utilized advanced machine learning techniques to identify safe customers, allowing for increased approval rates while maintaining a low risk profile.
- Led verticals in data analytics, RPA robotization process automation, process improvement in agents' manual analysis, product ownership, user acceptance testing, training and development, and quality assurance to optimize operations and mitigate fraud.
- Successfully scaled manual checking processes through RPA and process automation, resulting in increased agent productivity and reduced operational costs.
- Collaborated with cross-functional teams to translate organizational objectives into project opportunities and functional areas into financial benefits.
In my role at Shopee, I combined growth and operational excellence responsibilities, contributing to the company's success by expanding the customer base and optimizing operations using data-driven strategies and innovative methodologies.
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